Future City - Mindpark 2018 Promo | 未來城市：創意大會

2018 Mindpark創意大會在深圳，以未來城市 做為年度主題，由白輻射操作動態視覺設計的大會宣傳片中，藉由基礎型態演變象徵思想融合，彰顯著不同領域的想法交流碰撞、相互作用產生新的創意。
　
以系統性的視覺設計，透過飽滿節奏及動態，具象化展演引領出六大板塊主題的創意精神，藉此展現未來城市的先鋒感及活動多元性。

MORE INFO | behance.net/gallery/69638167/Future-City-Mindpark-2018-Promo

The Mindpark 2018 held in Shenzhen features “Future City” as the theme. The promotional video directed by Whitelight Motion interprets the brainstorming process by the flow of basic visual elements, showing how discussion and collaboration from people of different sectors bring up innovative ideas.

The visual design systematically introduces six core ideas of this forum along with strong rhythm and dynamics, presenting the leading trends and diversity of the future city.

六大板塊主題與視覺設計對應關係：
創新城市：折疊錯視 —— 城市中堆疊起伏的空間感特徵
文化消費目的地：方向性引導 —— 娛樂消費空間中的體驗
設計驅動：機關觸發 —— 設計能量收放推動前進
美學教育：交集、差集與組合 —— 美學實驗中的知識傳遞
娛樂創新：角色轉換與映射 —— 戲劇表演中的角色靈活變化
數字藝術：像素堆疊與顏色過渡 —— 數位科技與藝術結合

How the visual design corresponds to the six core ideas

＊Creative City —
　The illusion of folding – the spaces piling up and down in a city.
＊Cultural Consumption —
　Guided by directions – the experience of entertainment consumption.
＊Driven by Design —
　Triggering – pushing things forward with the power of design.
＊Aesthetic Education —
　The intersection sets, the complement sets, and the combination – the knowledge delivered by aesthetic experiments.
＊Entertainment Innovation —
　The reflection and transition of roles – the vivid acting in the performance art.
＊Digital Art —
　The stack of pixels and the gradient of colours – the combination of digital technology and art.

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░ Credit

動態主視覺 Design Studio / 白輻射影像 WhiteLight Motion

導演 Director：洪鈺堂 Rex Hon
概念 Concept：許凱鈞 KaiChun Hsu
設計師 Styleframe Designer : 許芳瑜 Fang-Yu Hsu、許凱鈞 KaiChun Hsu、王蓓恩 En Wang
動態設計 Motion Designer : 許凱鈞 KaiChun Hsu、Kyle Jhuang、夏浩泉 Roy Hsia、余鐵非 Tieh-Fei Yu
聲音設計 Sound Design： 許家維 Hsu Chia-Wei

Cast: Whitelight Motion