EXPLOITATION

The concept as a whole:

Three Full-CG videos forming a triptych, showcasing make-believe installations.

The piece plays with the concept of fading borders between traditional and digital mediums.
It acts as a deceitful impersonation, that tacitly involves a fictional sculptor, depicting a social critique through brutalist aesthetics.
We follow his exhibitions from industrial warehouses to art galleries, as his craft gets more established.

This is a way for me as a 3D artist, to showcase a sublimated version of my digital sculptures, and also fantasize an imaginary alter-ego.
A dimension where the director, the modeller and the sculptor are blurred out into one nebulous entity.

About EXPLOITATION:

Emphasizing on the over-monetization and greed of the current entertainment industry, the video highlights the abusive nature, and authoritarian devices used against artists and technicians, in their work environment.

The installation displays a movie-making, chain of production. Starting from the executive producer at the top of the pyramid, and descending towards a human pile, composed of coordinators, supervisors, and collaborators of all sorts. At the very bottom of this chaotic heap, the artists are metaphorically, and literally, being crushed to the ground, by the weight of hierarchy.

The second part of the video introduces a grim rendition of a screening room, where canonical, standardized families agglutinate. They willingly swallow the newest movie, or rather product, offered to them.
On the screen is displayed the fruit of production's labor. Hundreds of millions of dollars invested, in an idea so bent and diluted, that it had become a vulgar mash up, an hybrid freak of a picture.
The families are mesmerized and delighted in that social consensus, at the fringe of a cult.
A symbol of apathy and conformism, as they involuntarily contribute to the prosperity of that system of exploitation.

This video is my most personal work up to date. It is my best shot at representing the struggle that I experienced working as a 3D artist, in that industry.
An industry that left me no free-will, little creative input, and barely any credit for my work.
Not only that it is wrong in terms of ethics; but also results in global creative lethargy, due to a higher level of inertia and artistic resignation.
This is a field that should re-shape itself, to instill in artists a will of thriving excellence, not relegate them to an expendable, miserable work force.

About the music :

For that piece we wanted to craft a repetitive and hypnotic, modal harmony, surrounding the concrete statues that the camera reveals.
By combining western orchestration techniques, choir composition, electro acoustic processes and sound design, we created a form of imaginary ritual around the installation.

Credits:

Crafted and directed by Eddy Loukil
artstation.com/bittergrey

Music and Sound Design by Simon Chenaux & Yoann Denesle
3-6studio.com

Vocals by Iris Rapoport

Mix and Mastering by Pheek
audioservices.studio/

Cast: Eddy Loukil

Tags: brutalist, 3D, Installation, concrete, CG and sculpture