S.O. - "Goals" featuring Lucy Grimble (Official Music Video)

S.O. and his leading lady are captured in a series of perfectly staged, color-filtered and styled (price-tags still attached) shots, all framed in Instagram-like square boxes.

S.O. explains the concept behind the visuals. “We got to thinking about this idea of people looking at other people’s lives and not knowing they’re only showing us what they want us to see. We started to think – ‘Could they be dolls? Could they be toys?’ – and we took the idea to Josh (Lamp Mode’s Creative Director) and Josh said, ‘It would be really dope if they were mannequins on the shop floor, and people viewing the video are the window shoppers looking at them.” Mission accomplished.

Director/DP: Esso
Production Designer: Hannah Hamilton
Dancer: Sadale
Gaffer: James Powers
MUA: Ali
PA: Eric Cortes
BTS Photography: Calvin Joshua

Cast: Esso

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