“The Undefeated” is a digital brand of ESPN focusing on the intersection of sports and race. For its new interview series, we designed the opening titles and design system for the primetime cable premiere of “The Undefeated In-Depth: Serena Williams with Common.” The minimalist design uses type over closely cropped imagery to capture the intimacy of the interview between the tennis legend and musician.
Cast: Trollbäck+Company
Tags: ESPN, Sports journalism, Show Package, Title Design, Tennis, Race, Culture and Typography
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