YESH | VII

It is a rare feat for an unknown artist to emerge onto the scene with a work of such originality and depth. With “VII”, YESH grapples with complex topics in a way we’ve never seen before.

This debut single doesn’t force YESH’ truth on us, but muses on universal themes in a way that is wide open to the audience’s interpretation yet simultaneously deeply personal to the artist. YESH’ unique voice comes through both pure and heavily pitched, while encircled by spacy electronica, dark beats and a lonely electric guitar.

She continues these motives in the music video for “VII”, one that reorders its scenes with every viewing when watched on thisisYESH.com

Her exploration on the unreliant, random nature of memories is pushed to its extreme through 6,277,020,800 possible versions (13 scenes that reorder, creating 13 factorial versions).

As the timing of the cuts from scene to scene remain in place, serendipity allows viewers to find new meaning within the breath taking imagery. With this experience, YESH truly relinquishes control and offers a one-of-a-kind experience.

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written / directed / installation RUBBERBAND.
creative & art direction TAL MIDYAN + BRYAN WOLFF
photography SAM CUTLER-KREUTZ
produced by CHLOE RASH
executive producer LORENZO RAGIONERI
editor SIMON DAVIS
gaffer BEN POTTER
1st ac JASMINE CHANG
2nd ac RYAN BEGGS
pas LAUREN CORTINA + BRUCE SIMMONS + NATALIE NIEVES
color GENE CURLEY @ NICE SHOES
vfx ROMAN BILICHENKO + KAO CHENG KAI
premiere partner DAZED

special thanks/
AHMAD SWAID
MILLIE ROSS
LAFEVERRE EXCAVATING
the town of ANDES, ny
the town of BOVINA, ny

featuring/
grandmother CARMEN COOPER
mother ADRIENNE WAGNER
daughter GABBY BEREDO

stock by KODAK
cameras by ARRI CSC

Cast: rubberband.