The Artist is Present with Maurizio Cattelan and Gucci - NOWNESS

Italian artist Maurizio Cattelan—famous for his sculpture that showed the pope being struck by a meteorite—undertakes an extraordinary vision quest through a world of curious scenes and tantalising dreams. The film, shot entirely on iPhone by filmmaker Yuri Ancarani, supports a collaboration between Cattelan and Gucci’s creative director, Alessandro Michele, taking place on October 10 in Shanghai.

Finding himself in the Chinese city, Cattelan explores the distinction between image and reality, celebrating the role of imitation—rather than raw invention—in the creative process.

Cast: NOWNESS

Tags: Advertisement, Gucci, Maurizio Cattelan and Alessandro Michele

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