Geoff McFetridge: AIGA Medalist

Geoff Mcfetridge was awarded the 2019 AIGA Medal for deftly relating design to time-based considerations—film titles, music videos, envisioning of AI—and vibrant sculptural forms, and for welcoming graphically-charged outsider/street subculture into the mainstream conversation.

Client: AIGA

Production Company: Dress Code (dresscodeny.com)

Director: Dan Covert

Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Head of Production: Amy Dempsey
Producer: Amy Dempsey, Dan Covert

Cinematography: Claudio Rietti

Edit: Dan Covert, Nick Stromberg
Design: Elena Chudoba
Color: Daniel Orentlicher
Production Coordinator: Jonathan Dontchev

Music + Sound: YouTooCanWoo
Location Sound: Sound: Matteo Liberatore, Mason Hankins

Cast: Dress Code and Dan Covert

Tags: Skateboarding, Art, Design, Beautiful Losers, Geoff McFetridge, Advertising, Profile, Artist, Icon, AIGA, Genius, Dress Code, Alexa, Portrait, Alexa Mini, Designer and Los Angeles