Lucky Charms "Queen of Wishes"

We had the honor of being contacted by Saatchi & Saatchi NY to produce a series of 3 TV commercials for Lucky Charms, one of the most emblematic General Mills' cereal products. The spot was entirely done in traditional animation. We designed all the characters including "Lucky the Leprechaun", considered an icon of the American culture. Each commercial tells a different fun and magical adventure for Lucky and his charms. This is the second spot we did for this series.

CREDITS:
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia
Art Direction: Pablo Gostanian, Gastón Pacheco
Character design & illustration: Gastón Pacheco
Character design: Gastón Pacheco
Background design: Gastón Pacheco
Lead cel animation: Melisa Farina, Sebastian Garcia, Juan Nadalino
Cel animation: Facundo Quiroga, Martin Gil, Ana Artaza, Valentina Candia, Lucia Castez,
Franco Pellicciaro, Cesar Jara, Nahuel Sagarnága, Alex Gostanian,
Valentina Candia, Franco Pellicciaro, Luz Lázzaro, Fernando Toninello,
Diego Frachia.
Clean up: Facundo Quiroga, Martin Gil, Ana Artaza, Valentina Candia, Lucia Castez, Franco
Pellicciaro, Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Luz Lázzaro,
Fernando Toninello, Diego Frachia.
2D Animation: Damian Sendin, Josefina Preumayr
3D Animation: Damian Sendin, Diego Flores Diapolo
Composition: Santiago Medina Neves
Story Board: Melisa Farina, Sebastian Garcia, Juan Nadalino
Producer: Geraldine Chaia Arazi
Music and SXF: Saatchi & Saatchi NY

CLIENT
Saatchi & Saatchi NY
Associate Creative Director: Justin Roth, Adam Kline
Executive Producer: John Catapano

Cast: 2veinte

Tags: 2veinte, Lucky Charms, Animation, Motion Graphics, Queen of Wishes, traditional animation, cel animation, Studio, Buenos Aires, 2D and Argentina