Sturdy, yet fluent and well executed through a wide range of styles, Tesla is a useful tool for any (typo)graphic and identity designer. The letters lay firmly on the baseline, but a closer look reveals an inner dynamic in each shape: the rough machinist feel that comes from the construction of the letters is softened by the smooth curves and optical corrections of the lowercase, giving Tesla an unexpectedly sophisticated industrial look.
Video by Dario Dević.
Cast: Nikola Djurek
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